Fluffy female viewings

It is me or has rom-coms, chick flicks and general fluffy films designed for the femail audience got dumber over the years? In 1995 we had Clueless, a surprisingly satirical stab at LA vapidity, and underneath its skin lies the bones of Jane Austen's vanity driven Emma. So the film works on all levels, teenagers can enjoy the hypnotic technicolour characters, and older viewers watch it knowing it's taking the piss out of materalistic American culture.

The 1990s was a successful era for rom coms, especially British productions like Four Weddings and Funeral and Notting Hill, but I really loved the kooky American films like Ten Things I hate About You, which was yet another teen comedy based on British canon Literature (Shakespeare's The Taming of the Shrew). It's true, these seemingly pulpy chick flicks owed their success to a backbone of timeless stories. Baz Luhrmann's Romeo and Juliet, a rather theatrical yet stylish and contemporary take on the well versed play made it a blockbuster hit.

Sadly today, movie makers have either run out of illuminating plotlines or simply want to mass produce a ton of flaky, predictable guffage to subdue the female audience. Blokey films went through a dumb stage in the late 1990s with American Pie, Scarey Movie and Dude Where's My Car? Ok so most comedy is dumb in some format, but none so much as the dopey school kid on a mission to shag anything that moves.

Thankfully the late noughties/early tennies...whatever you wish to call them brought about nerdy dudey films with the likes of Michael Sera, Seth Rogen and Jason Segel. Superbad, Fanboys, Pineapple Express - these are blokey films that don't reduce its male characters to dribbling, sexually deviant monkeys. Yes the men are stupid and immature but are also lovable and foolish little boys. It's a bit inaccurate to say these are totally blokey films, and unfair to say Forgetting Sarah Marshall and Juno appeals to girls only. Bless the person who burned all concept of 'dude' movies in this decade.

Unfortunately, pure chick-flickdom hasn't died yet...there are too many women still watching them! They are churned out at a rapid speed and repeat the whole tedious storyline again, and again and again! i.e successful single business woman gets into a spot of bother which can only be resolved by dumb hunky guy who reveals later on he's not so much of a tool, woman falls for him, yadda yadda pass the sick bucket etc. The whole hate transforming to love thing possibly came from the spiky relationship between Benedict and Beatrice in Shakespeare's Much Ado About Nothing, although the constant rehashing of this makes me want to pummel my own brains out with the blunt end of a pencil.

Usually the rule of thumb is to never see a movie with Katherine Heigl, Sandra Bullock or Kate Hudson in it...and most importantly Matthew McConaughey who is possibly the most irritating actor of all time. I just don't understand how people get entertainment from these shameful acts of filmaking. I was even disappointed by both Sex and City movies. The series is slick and rather scathing towards men and aspects of modern sex and society, but the movies were one big porno for designer shoes, clothes and swanky resorts. as Charlie Brooker says when commenting on aspirational television (Dallas, The OC etc)instead of making us feel part of the fantasy world, we feel isolated by it. Why can't we have hot shot friends milling about after us and stupid sexy men grovelling at our feet? Then women feel the need to buy luxury items to be part of that aspiration. Fluffy hair, now fluffy brains.